PROJECT

Nicktoons Network Mobile Tour

BACKGROUND

Nicktoons Network, the Animation Capital of the World, was looking for ways to expose kids to animation and build awareness for its brand while promoting the Nicktoons Network Animation Festival and its cable affiliate partners to local markets.

Oasis stepped in, bringing “behind the scenes” animation from the studio to the street with the Nicktoons Network Mobile Tour—a free, hands-on animation experience for kids. The tour traveled cross-country to key local markets in an eye-catching truck giving kids the opportunity to meet real Nicktoons animators, create sound effects, see highlights from the Nicktoons Network Animation Festival, and prove their thumb power in WWF style when they thumb wrestle for a chance to be on Nicktoons Network popular series “Thumbs”.

RESULTS

Not only did this animation road show attract more than 5,500 visitors from New York to L.A. and generate more than 10 million media impressions, but it also gave cable affiliate partners the chance to interact with their markets and kids the chance to discover the amazing world of animation, up close and personal.