PROJECT

The N’s “The Scene” 12-City Mall Tour

BACKGROUND

The N—the television network for teens—partnered with “The Scene Back-to-School Mall Tour” to promote its critically-acclaimed hit teen drama, Degrassi: The Next Generation. This tour would visit high-traffic shopping malls in twelve cities across the country during the peak summer shopping season.
The network looked to the experience of Oasis not only to build a vibrant, high-impact “scene” to reflect The N’s on-air branding and to create an interactive “meet and greet” event with Degrassi’s hottest teen stars, but also to set up, manage and supervise this high-energy teen scene.

RESULTS

In one short summer, more than 12,000 teens lined up for The N’s “Scene,” met Degrassi stars one-on-one, and walked away with autographed postcards and a chance to win exciting prizes from The N. Oasis staff received accolades from mall marketing directors, tour sponsors and The N for providing a flawless and well-managed event—even when faced with crowds of screaming teens!