PROJECT

Nickelodeon’s “La Casa de Dora” Ten-City Mall Exhibition

BACKGROUND

Nickelodeon, the entertainment brand for kids, was looking to extend its commitment to diversity with the traveling exhibit, “La Casa de Dora.” The ten-city mall tour would allow kids to experience first hand the interactive, bilingual home of Dora the Explorer—the popular animated preschool series starring Dora, the seven-year-old Latina heroine.

The Oasis team partnered with The Weber Group (an exhibit design and fabrication company) and General Growth Properties shopping malls across the country to bring Dora’s home to life. “La Casa de Dora” is a 2,000 square-foot exhibit complete with a terracotta tiled roof house, Dora’s kitchen, living room, bedroom and backyard. Each room contains personal touches such as lenticular family portraits and photo albums—designed to offer play and problem-solving activities with bilingual elements. Dora’s backyard features the fun-filled rhythm of Latin music, an interactive dance floor, computer games from NickJr.com and a Dora costumed character that happily plays along with her new house guests.

RESULTS

Who knew Dora’s home could hold so many visitors! The bustling exhibit saw more than 40,000 parents and children—averaging an amazing 4,000 “house guests” per weekend.

Dora and her sponsors were exposed to huge, captive audiences while Oasis took care of housekeeping behind the scenes—managing staff, set up, mall relations, media, sponsors and guests including continuous long lines of children (and adults) who patiently waited to tour La Casa de Dora, play in Dora’s backyard and meet Dora!

A success in the making, the partnership between Nickelodeon and Oasis has done more than create a ten-city mall tour, happy sponsors and ecstatic retailers—it has opened the door for thousands of parents and children to explore Dora’s world of Latin culture.

AWARDS

2006 Kid Power Award for Best Campaign in Media/Publishing
2006 PRO Award Finalist for Best Multicultural/Ethnic Campaign
2005 CTAM First Place Award for Excellence in Multicultural Marketing