PROJECT

The N’s Summer Street Teams

BACKGROUND

The N wanted to launch a street marketing campaign to build brand awareness. Their goal was set in motion by Oasis. Rolling out a sporty Mini Cooper wrapped in the network’s logo, the stylish ride toured the country with pit stops at local teen hang outs such as malls, beaches, skate parks and concerts. Upon arrival at the teen scene of choice, the tour’s very own “N Street Team” handed out cool premiums such as lip balm, Frisbees, CDs and N-Zines. Oasis provided the field staff, scouted locations and took care of all the logistics for The N Street Team’s appearances at hundreds of locations.

RESULTS

Though the Mini is small in stature, this cross-country car tour and street marketing campaign left a big impression on teens and tweens nationwide. The N Street Teams hit a variety of popular locations in each market for two weeks, interacting with thousands of teens and establishing a one-to-one connection with The N’s target viewers.