PROJECT

TV Land's Ultimate Fan Search Tour

BACKGROUND

TV Land, the classic television network owned by MTV Networks, wanted to increase consumer awareness while providing their local cable affiliates with an entertaining, live event. TV Land worked with the Oasis team to create “TV Land’s Ultimate Fan Search”—a mall tour search for the country’s ultimate TV fan. Produced like a classic TV game show, the live stage show included trivia, pop culture and wild interactive games in three, 30-minute segments. Winners from each market competed on national television in the TV Land Ultimate Fan Search Finals.

RESULTS

The national mall tour visited 15 major markets, drawing large crowds and entertaining audiences of all ages. And featuring TV Land guest stars such as Mr. T, we pity the fools who missed this one!

The events were well-attended, attracting thousands of TV Land fans to the scene. And Oasis also created a new fan…

"On behalf of everyone here in TV Land, I want to thank you for all of your hard work and continued support on the TV Land Ultimate Fan Search Tour. There are so many examples of each of you going above and beyond the call of duty to make each of the tour stops a success that I hardly know where to begin to thank you for your efforts. Your courtesy and professionalism as a company and as individuals makes me YOUR ultimate fan!"

Von Parish
Director, Affiliate Marketing
TV Land